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'FRUITY'
CAVITIES 003

Credits:

Client: Ether Atelier, Mumbai

Photography + concept: Anjana Kashyap

Art direction: Devarshi Shukla 

Writer: Prateek Bakhtiani

Website Development: Savneet Kaur Chhatwal

Curated by Chef Prateek Bakhtiani of the Ether Atelier, Way too many Cavities is An ode to seasonality, sexuality and fruits. A yearly bulletin that is centred around modern patisserie walking us through 5 seasons in conversation with chefs around the country and their take on these seasons. 

 

Designing Cavities for us was to do justice to the creative, brave and boldness it exudes and commands. We made the images single colour toned that further alleviates the bold temper of the magazine.

This book also, in acknowledging 'fruity' as old-timey slang for queer folk, sifts through the Food and Beverage industry in what is still a culturally conservative country - to identify and to speak with its few openly queer chefs/restaurateurs. In this cultural addendum, called 'I AM FRUITY', queer industry members and leaders discuss not only the present state of queer representation in Indian Food, but also the way forward for cultivating a safer space for such representation to blossom.

 

We kept in mind the different dimensions and layers of this books that inspired us to explore a combination of fonts and a colour palette that’s synonymous with the corresponding seasons as well as the other aspects and conversations that are had in this book- conversations that cross cultural borders.

WAY TOO MANY CAVITIES 003

Publication design
Identity design
Image treatment
packaging design
Website Design

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THIRTY THREE
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FYI: I'M ABOUT TO LOVE YOU
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FRAGILE CONCRETE
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