Photography Art Direction
Supply6 is a new-age wholesome meal brand that makes nutritious food supplements that are easy, tasty and on-the-go. Supplying the essential 6 nutrients for everyone – at anytime and anywhere. Supply6 Meal is conceptualised on a single-minded principle. Wholesomeness.
Every Supply6 Meal constitutes all the essential nutrients that your body needs to function efficiently and smoothly. And nothing that harms it in any way. In short, it’s your body’s dream come true!
We created a new brand world for Supply6 that’s as relish-worthy. The brief was to make the brand more approachable and not just for the fitness centric consumer.
Just like the product itself, the logo identity packs a lot in its simple design. The story of six nutrients is conveyed as a mathematical exponential value which also connotes ‘the power’ that the product assures.
The packaging also reflects the minimal appeal with a watermark typography background that encapsulates everything the product is and does for you! We used a colour palette that is approachable, soft and flavour oriented.
What are we really hungry for?
Food that delights the whole body or just the senses?
Food that’s cooked at home or effortless to make?
Food that’s healthy or a guilty pleasure?
Unhealthy food habits are indeed a reality that’s hard to digest.