A GIFT OF CLEANSING WATER
Gift Box Packaging Design
Photography: Mihir Thakkar
Art direction: Devarshi Shukla
‘A gift of cleansing water’ is an epitome of purity, grace and light all that are synonymous with the festival of Diwali.
The idea behind this collection was to bring in layering which we achieved through use of different materials. We combined paper textures, photography, metallic foiling, text treatments and transparency (achieved using acrylic). The acrylic was used to bring in transparency and a ‘floating’ effect. The layering of these materials along with the colour palette really resonated with the festival and the beauty it brings with it.
We also designed Ether’s ‘NOIR’ chocolate tablet bars and the 'Minis' chocolates for this collection bringing everything together seamlessly.